Just prior to the start of the Indian Premier League (IPL) season, Ashneer Grover, the founder of a financial technology firm named BharatPe, launched a new fantasy cricket platform called Crickpe. The platform permits users to form imaginary teams using real-life cricket players and participate in contests with other users to earn points based on the actual performances of the players in the matches. According to Grover, the app has been designed to provide a seamless and engaging experience to cricket enthusiasts in India. The app offers a range of features, including real-time match updates, live leaderboards, and the ability to join and create private leagues with friends.
Crickpe aims to tap into the growing popularity of fantasy sports in India, which has been fueled by the success of the IPL and other major cricket tournaments. The market for fantasy sports in India is estimated to be worth over $1 billion and is expected to grow rapidly in the coming years. To differentiate itself from other fantasy sports platforms, Crickpe will offer users the opportunity to win real prizes, including smartphones and other gadgets. The app will also feature exclusive interviews with cricketing stars and other interactive content to keep users engaged.
The launch of Crickpe comes at a time when the Indian government is considering new regulations for online fantasy sports platforms. Earlier this year, the Supreme Court of India called for regulations to be put in place to ensure that these platforms are not promoting gambling and are not accessible to minors. Grover believes that his app is compliant with all existing laws and regulations and has taken steps to ensure that it is a responsible platform for users. For example, Crickpe does not allow users to create multiple accounts or participate in contests from multiple accounts, and it does not offer contests that involve betting or gambling.
Overall, Crickpe is an exciting new addition to the Indian fantasy sports market and is likely to attract a large user base in the coming months. With its user-friendly interface, real-time updates, and the chance to win prizes, it is well-positioned to compete with other popular fantasy sports platforms in India.
